Commercial Experience

Recurring themes for the 2021 B2B sales trends forecasts have been “experiences” and “teams.” Delivering customer-centric, low-effort, digital-first buying experiences will put pressure on Chief Revenue Officers to transform ways of working.

There is little leverage in adopting new technology just to do the same work more efficiently. You will need to find new combinations of technology and people. Redefining roles and redesigning org charts will be just as critical, and perhaps more challenging, as adding to your tech stack.