Leadership. Sales Innovation. Talent Strategy.

Billy Bob Brigmon discovered enterprise software sales after serving as an Army officer and an entrepreneur. This foundation in leadership and entrepreneurial thinking proved to be a solid foundation for fifty-six quarters of success as an enterprise software seller. After transitioning to Strategy, Operations, and Enablement leadership roles, he led Go-to-Market transformation and sales innovation initiatives, partnering with hundreds of sales leaders to discover new ways of working together.

Sales Leader U was founded on a belief that we are entering a new era for sales that will place entirely different demands on sales leaders. Over the last ten years, CEOs asked sales leaders to maximize efficiency. CEOs now want resilient and adaptive sales leaders to lead the transition to more buyer-centric, digital-first selling.

Building and leading a resilient and adaptive sales organization requires different skills than building and leading an efficient sales organization. Sales leaders themselves will have to be more resilient and adaptive, drawing on a broader range of skills, abilities, and behaviors. Sales Leader U provides advisory services and training to help sales organizations make the transition to buyer-centric, digital-first selling. When sales leaders are engaged to lead that change, lasting and significant impact is much more likely.

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